Employer Branding via Social Media: 3 Major Tools that can Help Boost It



These days’ employer branding via social media has shot up subsequently and more and more companies are resorting to social channels in order to boost their branding and create awareness about their companies. Needless to say that, employer branding via social media is also a great tool for attracting and sourcing candidates.

The way competition across the globe has shot up, the importance of branding via any form including social media has gained tremendous momentum. Employers and organizations are leveraging the power of the same to a considerable extent. Needless to say that, employer branding via social media is an important tool in present times and corporates who are not into it or still trying to figure out the ways to implement employer branding social media, need to get up and get going.

Some of the best ways in which some tools can be used in order to boost employer branding via social media are explained in the paragraphs below:
#1. Make Use of Good Tweets

Twitter is a great tool in order to boost employer branding social media. Some of the best ways to use Twitter for boosting branding usually comprise the following:

Company highlights: Highlight everything – all kinds of development, benefits, perks and company culture via your Twitter handle. You can also consider sharing EVP processes via Twitter. This can help boost employer branding and also lure some passive candidates.

Employee stories: employees are the best flagbearer of the company and it is probably the best possible way to foster employer branding. You can share employer videos and stories on Twitter. This will give an idea of what you are as an organization and it will help you lure more passive candidates. This is said because passive candidates, if at all looking for a job change would prefer culture and career opportunities over compensation.

#2. Make and Share Good Videos on YouTube

YouTube is yet another great way to boost employer branding via social media. Videos about your company and culture can go a long way in giving your employer branding it’s all required fillip. An employer must work on investing some substantial time in order to ensure that their employer branding is in place and get what is required to boost it to a considerable extent. Work towards developing some excellent videos on recruitment process of your organization along with some other videos on company culture as well.

#3. Use the Photo-sharing App Instagram

The photo-sharing app is yet another way to foster your employer branding via social media. The social channel can be used to share thousands of photos that can showcase your company culture that also ensures in leaving behind a good impression on people and future/prospective candidates. You can have small team of social media experts who would be responsible for sharing some good content on Instagram that will eventually end up boosting your brand.

In present times of tough competition, building a strong employer branding is highly essential and does require some good strategies to be implemented. Implementing good strategies will definitely ensure that your employer branding has a stronghold.

Click here to know more about: Employer Branding Solutions


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