Top 5 Benefits of Online Recruiting via Social Media Channels in Present Times

Over the past few years, the domain of recruitment has evolved radically. From online job postings and scanning job boards, online recruitment has now gained a new dimension with the evolution of social media.


The ushering in of social media has given a new shape to online recruitment and more and more companies are resorting to the same. In a recent survey conducted by Jobvite it was revealed that more than 75% of hiring managers prefer to glance through a candidate’s online presence and behaviour. Needless to say, many recruiters end up approaching candidates directly on these social media platforms and they do excel in the process of online recruitment.

According to an annual recruitment survey conducted by CareerBuilder in 2016, the percentage of companies that depends on social networking sites to review job applicants’ profile has grown up to 61% compared to 52% in 2015.

From the above information, it can be concluded that, in the domain of online recruitment, the sub-segment of social media recruitment has shot up like anything. Needless to say that there are ample benefits of the same. Some of the benefits of social media recruitment are explained in the paragraphs below:

#1. Tapping passive talent

The first and foremost, online recruitment via social media helps in the process of tapping passive talent. Having a strong presence in social media helps in tapping a lot of passive candidates and of course reach out to them directly. Accessibility to the right kind of candidate is possible and that too directly, is possible only via social media.

#2. Quick sharing:

Whenever there is a vacant position in an organization, posting it on a social channel can help you instantly spread the word and grab a lot of eyeballs. Facebook has the ‘share’ button option, LinkedIn has the option of ‘job postings’, and Twitter offers the option of ‘retweeting’. Through these, recruiters can easily lead to jobseekers and end up connecting with a host of candidates.

#3. Saves a lot of time and money:

The next major benefit of online recruitment via social media is that, it saves a lot of time and money for both recruiters and jobseekers. Social media often proves to be a great time saver. Social networks streamline the recruitment process and decrease its duration time.

#4. Has a personal appeal:

Another benefit of online recruitment via social media is that, it has a huge personal appeal. This personal appeal can actually do wonders in terms of candidate sourcing and attracting. A personal appeal of the recruiter in candidate search process helps in the end.

#5. Engage and get quality hires:



Social media recruitment allows recruiters to engage with prospective candidates and thereby tap quality hires. The ability to interact with possible candidates is a great way to engage them with your company. The more engaged your prospect hires would be, the better it is for you in terms of ensuring quality hires. Needless to say that quality hires will be an overall enhancement for your organization. 

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