5 Ways to Source Job Candidates via Facebook

Candidate Sourcing



Hiring the perfect job candidate is a Herculean task indeed. Sourcing job candidates for the best job role is a challenge that recruiters face on and off. Even in present times, when social recruiting is at its, peak, some find it truly difficult to tap the best possible talent.

So, when it comes to candidate sourcing, how does one do it? Some are not aware as to how to properly leverage the power of social recruiting tools.

Facebook, the world’s prominent social networking site happens to be one of the favourable space for candidate sourcing. With around 1.86 billion (2016 figures) active users, Facebook is definitely one of the best place to source candidates.
However, how does one dot it? How does one recruit via Facebook? Let’s take a look:

#1. Create company FB page

The first step towards leveraging the power of candidate sourcing via Facebook is to create a company FB page. Create a company page or a company careers page and update it with relevant content on a regular basis. Whether it is motivational quotes or something to do with direct job opening, do that without any second thoughts.

#2. Post jobs directly

You can post your job openings directly on your company’s Facebook page and then route candidates to your Careers page to provide further information and an application form. Hiring managers and team members can also share job ads on their Facebook profiles. Create engaging content to attract candidates. You can also design informative Facebook ads.

#3. Implement other indirect marketing methods

Implementing indirect marketing methods on Facebook is a great way to sourcing candidates. Here, as a company, you need to boost your employer branding strategies as well. For this, you can encourage your current employees as they are but advocates of your company. Let them express themselves and share their images of the fun-times (pot-luck, festival celebrations) they have in office.

This kind of an effort will garner, more views on your page and create a positive image about your company, that will lure job candidates to work for you. Needless, to say sourcing candidates will become much easier for you as an employer.

#4. Socialize with FB users

Once you have decided to source candidates via Facebook, you have to be pretty active on the site. Make sure that you end up socializing enough with job candidates and users who can turn out to be potential job candidates in the future. You can choose to message them directly by introducing your company and about its vacant positions.

#5. Bolster employee referral activities

While sourcing job candidates, employee referral comes handy. Encourage this aspect of your company and you are bound to come across several good job candidates. Firstly, it’s easy for employees to share job ads and attract job candidates. And second, you’ll probably hire the best matches for your culture, if your applicants know who their potential coworkers are and have an idea of what working at your company looks like.
In present times, sourcing candidates via Facebook is probably one of the hottest trend within the domain of recruitment. More and more employers should leverage this activity so, that they are able to tap talent and end up hiring the very best for their organizations.

Follow us on:  Twitter, Facebook, Google+ and LinkedIn

Comments

Post a Comment

Popular posts from this blog

Top 3 Benefits of Investing in Employee Training and Development Programs

Image
Time and again it has been proven that training and development programs invested by companies go a long way in improving and boosting overall development and growth of business. Yet it's easily forgotten or let slide in the pressure of everyday business. Some days you might feel like it's hard enough to get through the day, much less manage and create a continued and future plan for employee development. But as a business owner, you can’t afford to cut employee development from your budget. The major reasons as to why should you invest in employee training and development are explained in the paragraphs below: #1. It keeps employees engaged at work Well, the first biggest benefit of course a reason so as to invest in training and development is that it enables in keeping employees engaged at work to a considerable extent. Engaging employees at work is a challenging task and employers need to make some substantial efforts in order to make it work out. Emplo
Read more

5 Types of Staff Training Companies Should Know | CareerBuilder India

Image
Training fresh hires or grooming the competencies of existing employees, every staff training effort communicates to the employees about what is expected from them. Training not only helps them understand the company goals, but it offers many opportunities to gradually add-on more to their knowledge base. The following paragraphs would highlight the most crucial points on staff training which human resource must focus on while training the employees: Company Culture Culture based training is very significant which most of the companies overlook. It applies to each of the employees, be it a freshly hired employee or an employee who has been working with you for 5 years. When an employee understands how the company works, what are the goals and how to achieve them, he or she can put the best foot forward. Personal and Company Branding Every employee should understand that his or her distinctiveness is significant in company’s achievements. On the other hand, employ
Read more

The Basics of Successful Employee Referral Programs | CareerBuilder India

Image
Employee referrals have existed from quite a long time, but just recently have they become institutionalised into a business initiative. Their rising popularity is due in part to the increasing shortage of skilled talent while needs for function continues to rise. The war for talent has made several organizations create alternative recruiting channels, successful employee referral programs being among the strongest. Reduced to its very basics, a referral program will be an attempt to use present employees and their professional connections to fill job openings. It rests on the premise that significant workers are guaranteed to understand others like them and therefore are better positioned to convince these people to join the company than recruiters.` Since workers will be the focal point of the applications, they have to be motivated to engage and consult applicants through incentives, competitions, and other participation programs. Organizations such as Accenture,
Read more