Employer Branding via Social Media: 3 Major Tools that can Help Boost It



These days’ employer branding via social media has shot up subsequently and more and more companies are resorting to social channels in order to boost their branding and create awareness about their companies. Needless to say that, employer branding via social media is also a great tool for attracting and sourcing candidates.

The way competition across the globe has shot up, the importance of branding via any form including social media has gained tremendous momentum. Employers and organizations are leveraging the power of the same to a considerable extent. Needless to say that, employer branding via social media is an important tool in present times and corporates who are not into it or still trying to figure out the ways to implement employer branding social media, need to get up and get going.

Some of the best ways in which some tools can be used in order to boost employer branding via social media are explained in the paragraphs below:
#1. Make Use of Good Tweets

Twitter is a great tool in order to boost employer branding social media. Some of the best ways to use Twitter for boosting branding usually comprise the following:

Company highlights: Highlight everything – all kinds of development, benefits, perks and company culture via your Twitter handle. You can also consider sharing EVP processes via Twitter. This can help boost employer branding and also lure some passive candidates.

Employee stories: employees are the best flagbearer of the company and it is probably the best possible way to foster employer branding. You can share employer videos and stories on Twitter. This will give an idea of what you are as an organization and it will help you lure more passive candidates. This is said because passive candidates, if at all looking for a job change would prefer culture and career opportunities over compensation.

#2. Make and Share Good Videos on YouTube

YouTube is yet another great way to boost employer branding via social media. Videos about your company and culture can go a long way in giving your employer branding it’s all required fillip. An employer must work on investing some substantial time in order to ensure that their employer branding is in place and get what is required to boost it to a considerable extent. Work towards developing some excellent videos on recruitment process of your organization along with some other videos on company culture as well.

#3. Use the Photo-sharing App Instagram

The photo-sharing app is yet another way to foster your employer branding via social media. The social channel can be used to share thousands of photos that can showcase your company culture that also ensures in leaving behind a good impression on people and future/prospective candidates. You can have small team of social media experts who would be responsible for sharing some good content on Instagram that will eventually end up boosting your brand.

In present times of tough competition, building a strong employer branding is highly essential and does require some good strategies to be implemented. Implementing good strategies will definitely ensure that your employer branding has a stronghold.

Click here to know more about: Employer Branding Solutions


Connect with us on social:  LinkedIn  Twitter  Facebook  Google+

Comments

Post a Comment

Popular posts from this blog

Top 3 Benefits of Investing in Employee Training and Development Programs

Image
Time and again it has been proven that training and development programs invested by companies go a long way in improving and boosting overall development and growth of business. Yet it's easily forgotten or let slide in the pressure of everyday business. Some days you might feel like it's hard enough to get through the day, much less manage and create a continued and future plan for employee development. But as a business owner, you can’t afford to cut employee development from your budget. The major reasons as to why should you invest in employee training and development are explained in the paragraphs below: #1. It keeps employees engaged at work Well, the first biggest benefit of course a reason so as to invest in training and development is that it enables in keeping employees engaged at work to a considerable extent. Engaging employees at work is a challenging task and employers need to make some substantial efforts in order to make it work out. Emplo
Read more

5 Types of Staff Training Companies Should Know | CareerBuilder India

Image
Training fresh hires or grooming the competencies of existing employees, every staff training effort communicates to the employees about what is expected from them. Training not only helps them understand the company goals, but it offers many opportunities to gradually add-on more to their knowledge base. The following paragraphs would highlight the most crucial points on staff training which human resource must focus on while training the employees: Company Culture Culture based training is very significant which most of the companies overlook. It applies to each of the employees, be it a freshly hired employee or an employee who has been working with you for 5 years. When an employee understands how the company works, what are the goals and how to achieve them, he or she can put the best foot forward. Personal and Company Branding Every employee should understand that his or her distinctiveness is significant in company’s achievements. On the other hand, employ
Read more

The Basics of Successful Employee Referral Programs | CareerBuilder India

Image
Employee referrals have existed from quite a long time, but just recently have they become institutionalised into a business initiative. Their rising popularity is due in part to the increasing shortage of skilled talent while needs for function continues to rise. The war for talent has made several organizations create alternative recruiting channels, successful employee referral programs being among the strongest. Reduced to its very basics, a referral program will be an attempt to use present employees and their professional connections to fill job openings. It rests on the premise that significant workers are guaranteed to understand others like them and therefore are better positioned to convince these people to join the company than recruiters.` Since workers will be the focal point of the applications, they have to be motivated to engage and consult applicants through incentives, competitions, and other participation programs. Organizations such as Accenture,
Read more